Pharma Access
2025
Scope
About
With over 24+ years of experience, Pharma Access is a pioneer of turnkey solutions for pharmaceutical projects across 18 countries. The Oviyan Studio came into the picture in how that story gets told. The work, the credibility, and the scale were already there. What remained was building a communication presence worthy of it.
Background
Pharma Access had a clear ambition: to be seen and taken seriously in the rooms where pharma decisions are made, across India, the Middle East, Europe, and the Americas. The work they had done over the years said enough.
What was missing was a brand communication system that could carry Pharma Access into those conversations with consistency and confidence. This was not about reinvention. It was about giving a well-built company the communication it had always deserved.
Magazine Ads
The Oviyan Studio team began working on how to establish Pharma Access across magazine ads in some of the most respected pharma publications worldwide. We started by ideating with unique concepts, keeping the need to build a strong brand presence front and center.
At the start, the focus was on introduction: making Pharma Access known to audiences encountering the brand for the first time. Direct, concise, and impactful copy. Every headline, every visual created with the end reader in mind.
Brand Touchpoints
At leading industry events like Maghreb Pharma, CPHI Worldwide, CPHI India, and Medico, The Oviyan Studio designed booth posters that highlighted Pharma Access’s global presence.
We also designed their engineering book, a challenging project that involved organising a large volume of technical information into a clear and concise format.
AndEverywhere
2025
Scope
Brand Touchpoints
At leading industry events like Maghreb Pharma, CPHI Worldwide, CPHI India, and Medico, The Oviyan Studio designed booth posters that highlighted Pharma Access’s global presence.
We also designed their engineering book, a challenging project that involved organising a large volume of technical information into a clear and concise format.
Social Media
When we first looked at their LinkedIn, it had gone quiet. Our job was to bring it back to life and keep it there.
With LinkedIn as the main focus, our strategy was built around a good mix: informative content to establish authority, brand posts to build recognition, and trend-led content to stay relevant. When the F1 Abu Dhabi race was trending last year, we found a way to make it work for Pharma Access. We ran event promotions with fresh ideas, humanised the brand through relatable memes, employee-centric content, and posts featuring the Pharma Access team on special days.
Impact
Within a year, The Oviyan Studio drove strong growth on Pharma Access’s LinkedIn. The brand gained over 498K+ impressions, reflecting consistent traction across content.
On the print media front, QR code scans from magazine ads began coming in, a strong signal in a traditionally conservative industry. The focus was awareness in the Middle East and other growth markets, and we were able to build that presence with intent.