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Problem
Capalin is an insurance broker with strong B2B roots, now ready to step into the B2C space. Their goal was to create a customer-friendly brand and digital presence that felt modern.
The Craftsman’s Cut
We designed a versatile logo built as a box to represent coverage for all types of insurance. When broken down, it spells “Capalin” while doubling as a shield for safeguarding.
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